Contemporary Mass Media By VU

Description

Contemporary Mass Media By VU. Mass communication is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in large and diverse audiences in attempts to influence them in a variety of ways. (DeFleur Dennis, Understanding Mass communication) By exercising the criteria set forth in this definition, we can identify precisely what we consider to be mass media in the present text: the major mass media are print (including books, magazines, newspapers), film (principally commercial motion pictures) and broadcasting (mainly radio and TV but also other several associated forms such as cable and VCRs).

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