Essentials of Marketing Research

Tony Proctor’s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.

Description

Tony Proctor’s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.

Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

download link 1

Reviews

There are no reviews yet.

Be the first to review “Essentials of Marketing Research”

About The CSS Point

The CSS Point is the Pakistan 1st Free Online platform for all CSS aspirants. We provide FREE Books, Notes and Current Affairs Magazines for all CSS Aspirants.

The CSS Point - The Best Place for All CSS Aspirants

December 2022
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
top
Template Design © The CSS Point. All rights reserved.